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Call Number

SEM-302

Title

The influence customer adopting direct selling channel, Hal. 3678-3679

Author

Xianfeng Wu; Yunzhen Zhen;

Publisher

2011 International Conference on information science and engineering (ICISE) Sept. 29th-Oct. 1st 2011 in Yangzou, China

Subject

Channel slection; influencing factors; SEM; TAM

Location