| DaftarIsitemplate |
| Call Number |
| SEM-354 |
| Title |
| Beckham vs Fandi: The Effectiveness of Local Sports Celebrities in Advertisements |
| Author |
| Leng Ho Keat; |
| Publisher |
| 2011 international conference on social science and humanity february 26-28, 2011 singapore volume 1 proceedings (ICSSH) |
| Subject |
| Keywordes-Sports celebrities; singapore; advertisement; athlete endorsement |
| Location |