Bibliografi
Pengarang
Joshua Valdame Ghibran;
Barcode
Cat. Karya
No. Induk
Pembimbing
Putu Wuri Handayani
Kata Kunci
Subscription based on-demand streaming service, Indonesia, partial least squares structural equation modeling, willingness to pay, customer satisfaction
Pembimbing 3
Pembimbing 2
Tahun buku
2019
Barcode RFID baru
11586039
Tahun Angkatan
2019
Progam Studi
Sistem Informasi
Lokasi
FASILKOM-UI;
Tanggal Datang
18/07/2019
Abstrak Indonesia
ABSTRAK Nama : Joshua Valdamer Ghibran Program Studi : Sistem Informasi Judul : Analisis Faktor yang Memengaruhi Willingness to Pay Pengguna Subscription based On-Demand Streaming Service di Indonesia Pembimbing : Dr. Putu Wuri Handayani, S.Kom., M.Sc., Fatimah Azzahro, S.Kom., M.Sc. Penelitian ini bertujuan untuk menganalisis faktor yang memengaruhi kerelaan untuk membayar (willingness to pay) pengguna subscription based on-demand streaming service. Faktor-faktor tersebut berasal dari teori perceived values dan electronic subscription service quality (ESSQUAL) yang merupakan turunan dari teori electronic service quality (ESQUAL). Penelitian ini menggunakan pendekatan kuantitatif dengan total responden valid sebanyak 726 data yang merupakan orang yang pernah/sedang berlangganan minimal satu subscription based on-demand streaming service apapun jenisnya. Data tersebut dianalisis dengan metode partial least squares structural equation modeling (PLS-SEM) menggunakan tools SmartPLS versi 3. Hasil analisis data menunjukkan bahwa faktor quality of accessibility, monetary value, dan identity salience secara langsung memengaruhi willingness to pay. Selain itu, faktor quality of content, quality of experience, perceived enjoyment, monetary value, dan identity salience dapat memengaruhi willingness to pay melalui customer satisfaction. Kata kunci: Subscription based on-demand streaming service, Indonesia, partial least quares structural equation modeling, willingness to pay, customer satisfaction
Daftar Isi
Cat. Umum
Judul
Joshua Valdamer Ghibran
Asal
Korporasi
NPM
1506757453
Abstrak English
ABSTRACT Name : Joshua Valdamer Ghibran Study Program : Information System Title : Analysis of Factors Affecting Willingness to Pay of Indonesian Subscription Based On-Demand Streaming Service User Counsellor : Dr. Putu Wuri Handayani, S.Kom., M.Sc., Fatimah Azzahro, S.Kom., M.Sc. This research aims to analyze the factors affecting willingness to pay of Indonesian subscription based on-demand streaming service users. These factors are derived from perceived values theory and electronic subscription service quality (ESSQUAL) theory which is inherited from the electronic service quality (ESQUAL) theory. This research uses a quantitative approach with a total of 726 valid collected respondents who are current/former users of one or more subscription based on-demand streaming service with no exception of type. The data collected within this research is analyzed using partial least squares structural equation modeling (PLS-SEM) method with the help of SmartPLS version 3 as the tool. Result of data analysis found that the factors of quality of accessibility, monetary value and identity salience directly influence willingness to pay. Factors of quality of content, quality of experience, perceived enjoyment, monetary value and identity salience could also influence willingness to pay via their influence on customer satisfaction. Key words: Subscription based on-demand streaming service, Indonesia, partial least squares structural equation modeling, willingness to pay, customer satisfaction
Pengarang 2
Subjek
Penguji 2
Yova Ruldeviyani
Penguji 3
Pembimbing 1
Fatimah Azzahro
Fisik
xvi, 138 hlm; ill; 30 cm.
Bahasa
Ind
Lulus Semester
Penerbitan
Depok: Fakultas Ilmu Komputer Universias Indonesia, 2019
No. Panggil
SK-1684 (Softcopy SK-1166)
Penguji 1
Bettt Purwandari
Lulus semester SI
Genap 2018/ 2019