Bibliografi |
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Pengarang |
Joshua Valdame Ghibran; |
Barcode |
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Cat. Karya |
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No. Induk |
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Pembimbing |
Putu Wuri Handayani |
Kata Kunci |
Subscription based on-demand streaming service, Indonesia, partial least squares structural equation modeling, willingness to pay, customer satisfaction |
Pembimbing 3 |
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Pembimbing 2 |
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Tahun buku |
2019 |
Barcode RFID baru |
11586039 |
Tahun Angkatan |
2019 |
Progam Studi |
Sistem Informasi |
Lokasi |
FASILKOM-UI; |
Tanggal Datang |
18/07/2019 |
Abstrak Indonesia |
ABSTRAK
Nama : Joshua Valdamer Ghibran
Program Studi : Sistem Informasi
Judul : Analisis Faktor yang Memengaruhi Willingness to Pay
Pengguna Subscription based On-Demand Streaming Service di Indonesia
Pembimbing : Dr. Putu Wuri Handayani, S.Kom., M.Sc.,
Fatimah Azzahro, S.Kom., M.Sc.
Penelitian ini bertujuan untuk menganalisis faktor yang memengaruhi kerelaan untuk membayar (willingness to pay) pengguna subscription based on-demand streaming service. Faktor-faktor tersebut berasal dari teori perceived values dan electronic subscription service quality (ESSQUAL) yang merupakan turunan dari teori electronic service quality (ESQUAL). Penelitian ini menggunakan pendekatan kuantitatif dengan total responden valid sebanyak 726 data yang merupakan orang yang pernah/sedang berlangganan minimal satu subscription based on-demand streaming service apapun jenisnya. Data tersebut dianalisis dengan metode partial least squares structural equation modeling (PLS-SEM) menggunakan tools SmartPLS versi 3. Hasil analisis data menunjukkan bahwa faktor quality of accessibility, monetary value, dan identity salience secara langsung memengaruhi willingness to pay. Selain itu, faktor quality of content, quality of experience, perceived enjoyment, monetary value, dan identity salience dapat memengaruhi willingness to pay melalui customer satisfaction.
Kata kunci:
Subscription based on-demand streaming service, Indonesia, partial least quares structural equation modeling, willingness to pay, customer satisfaction |
Daftar Isi |
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Cat. Umum |
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Judul |
Joshua Valdamer Ghibran |
Asal |
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Korporasi |
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NPM |
1506757453 |
Abstrak English |
ABSTRACT
Name : Joshua Valdamer Ghibran
Study Program : Information System
Title : Analysis of Factors Affecting Willingness to Pay
of Indonesian Subscription Based On-Demand Streaming Service User
Counsellor : Dr. Putu Wuri Handayani, S.Kom., M.Sc.,
Fatimah Azzahro, S.Kom., M.Sc.
This research aims to analyze the factors affecting willingness to pay of Indonesian subscription based on-demand streaming service users. These factors are derived from perceived values theory and electronic subscription service quality (ESSQUAL) theory which is inherited from the electronic service quality (ESQUAL) theory. This research uses a quantitative approach with a total of 726 valid collected respondents who are current/former users of one or more subscription based on-demand streaming service with no exception of type. The data collected within this research is analyzed using partial least squares structural equation modeling (PLS-SEM) method with the help of SmartPLS version 3 as the tool. Result of data analysis found that the factors of quality of accessibility, monetary value and identity salience directly influence willingness to pay. Factors of quality of content, quality of experience, perceived enjoyment, monetary value and identity salience could also influence willingness to pay via their influence on customer satisfaction.
Key words:
Subscription based on-demand streaming service, Indonesia, partial least squares structural equation modeling, willingness to pay, customer satisfaction |
Pengarang 2 |
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Subjek |
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Penguji 2 |
Yova Ruldeviyani |
Penguji 3 |
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Pembimbing 1 |
Fatimah Azzahro |
Fisik |
xvi, 138 hlm; ill; 30 cm. |
Bahasa |
Ind |
Lulus Semester |
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Penerbitan |
Depok: Fakultas Ilmu Komputer Universias Indonesia, 2019 |
No. Panggil |
SK-1684 (Softcopy SK-1166) |
Penguji 1 |
Bettt Purwandari |
Lulus semester SI |
Genap 2018/ 2019 |