DaftarIsitemplate

Call Number

SEM-368

Title

Profiling-based Mobile Advertisement as a Marketing Strategy for GPS-Based Online Traffict Map.

Author

Sonny Pradipta, Sri Krisna Endarnoto, James Purnama, Anto S. Nugroho, Franciscus C. Pawitra.;

Publisher

Proceedings of the 2011 International Conference on Electrial Engineering and Informatics.

Subject

marketing intelligence, user profiling, web mining, mobile marketing, location-based service.

Location