Abstract-Although the IPTV industry in Korea has grown after the ease of regulations, the T-commerce has entered a phase of stagnation due to the lack of business models. Especially, t-commerce for agro-products is still on its early stage. In this paper, we explored methods how agro-products can be traded with the new business model of t-commerce,based on survey results from Korean consumers. Keywords- component; agro-products, IPTV, broadcasting synchronized t-commerce,consumers perciption