Abstract- This research conducted a case study that focused on a idea generating process from fashion design that investigated the idea generating processes of an outstanding student in a fashion design contest (i.e fuse 2006) which was held in Taiwan. Meanwhile, an in-depth analysis of the idea generating approaches applied to problem solving as well as the idea generating results of the winning student was provided. The participant was a student at a university department of fashion design and management. Below is the conclusion: 1) idea generating method: object exploration wasw major approach most frequently applied by the student at the fashion design contest, 2) original idea screening method: the student picked out feasible ideas by herself. On this basis, it was discussed how these findings may influence the idea generating, and considered how to facilitate the progression from designing programming approaches. Keywords- idea generating ; fashion design contest; fuse 2006