the purpose of this paper in an attempt to understand and explain, the application of intelligence cultural network in the multinational company, in order to develop a theoretical framework as a basic to help the multinational company do analysis marketing in facing different cultures. this paper uses an approach literature review to get a comprehensive overview the marketing model in complex and dinamic environment. the culture is dynamic environment for multinationalcorporation that is always changing. information about cultural change will be obtained by the use of information technology in the form of intelligence cultural network. marketing model developed based on the study literature is a casual mental model. this model is a model of the relation of caused and effect to make a dynamic policy, that is integrated the informtaion technology within intelligence cultural network. there are two variables that are contained in this model, bargaining is the antecedent variable and the purchasing decision is the consequent variable.