There is urgency for public agencies in indonesia, including ministry of education and culture (kemadikbud), to provide high quality of information services. However, the absence of social media strategy is alleged to be the root of the problem realted to citizen statisfaction and has serious impact on effectiveness of the planning process, especially for management to prioritize important programs and actions. By using action research metodology, this study aims to formulate social media management strategies for kemdikbu to increase public satisfaction toward provided information services. Further, the formulate strategy will be followed up by formulation of performance indicators, so as to easily measure, the succses rute of the implementation of social media strategies. We incorporated SWOT analysis and third wave framework as the main refrences to formulate social mediamamagement strategies, people strategies, content strategies, and paltform strategies. Direct, observation techniques, document analysis and interviews were conducted for SWOT analysis of social media management and identifying the characteristic of the people, content and social media paltform of kemdikbud. At the end, this study succesfully identifies and formulate six social media management strategies one people-related strategy, four content-related strategies, and one platform-related strategy. In addition there are eight performance indicators that can be adopted by kemdikbud to measure the implementation of formulated social media strategies.