ABSTRACT Name : Ruci Meiyanti Study Program : Doctor of Computer Science Title : Indonesia's Smart Tourism: Structural - Conceptual Models, Strategy, and Application Architecture Counsellor : Prof. Yudho Giri Sucahyo, S.Kom., M.Kom., Ph.D. Prof. Ir. Dana Indra Sensuse, M.LIS, Ph.D. Indonesia has superior tourism competitiveness but is not optimum to compete with tourism from other countries. For this reason, smart tourism is needed that be able to make tourism in Indonesia have a competitive advantage with the support of ICT advances. The success of smart tourism cannot be separated from the construction of the model that is used as the basis for developing the system and its application. Based on this, the purpose of this research is to create an appropriate smart tourism model so that Indonesian tourism becomes a superior and competitive tourism. This study uses a mixed-method with the dominance of research on qualitative methods. At the beginning of the study, the components of smart tourism were collected using a Systematic Literature Review (SLR) and in-depth interviews with tourism and informatics experts from academia, government, and private sectors. Then, the components of the results of the SLR and interviews were conducted in a Focus Group Discussion (FGD). The results of the FGD were processed using Principal Component Analysis (PCA), which is a quantitative method for respondents using digital tourism applications. PCA results to obtain component groups and components of intelligent tourism forming an integrated conceptual and structural model. The conceptual model uses systems thinking concept approach while the structural model uses Interpretative Structural Modeling (ISM). Furthermore, model validation is carried out using face validity. Finally, the IS/IT strategy and smart tourism architecture were developed. The results obtained in this research are components that form a smart tourism model consisting of 46 smart tourism components, 9 (nine) groups of smart tourism components, and 12 key components. In addition, a model that is integrated between conceptual and structural models is produced by accommodating twelve key components. IS/IT strategy in the form of smart applications, proper IS/IT management, and internet network expansion. Smart tourism application architecture is made with the concept of stakeholder centric. Keywords: Application Architecture, Conceptual Model, Interpretative Structural Modeling, Strategy, Key Component, Smart Tourism Model, Structural Model, Ward and Peppard