This paper discusses main principles of user- oriented, user-centered listserv operation from the perspective of user feedback, system enhancement, roles of listserv administrators. organizational dynamics, and monitoring tools. The paper mainly draws from authors' experiences in managing a listserv project called PHNLINK that has been in operation at the Department of Population, Health, and Nutrition of the World Bank. As the spread of e-mail continues to permeate every facet of our lives, the number of listserv forums is likely to multiply. A study into the usefulness and potentials of listserv forums that can be combined with other Internet tools such as World Wide Web is important as listservs carry unique attributes not replaceable by other tools: the creation of human connectiveness through dialogue and information sharing supported by simple media that are accessible and affordable by the mass of people.