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Pengaruh Congruence Iklan Video YouTube terhadap Ads Value, Brand Attachment, dan Intensi untuk Melakukan Pembelian Produk/Jasa
Author: Sarah Yarismal Muthiasari; | Call Number: SK-1636 (Softcopy Sk-1118) | Edition: Puspa Indah Sandhiyaduhita | Type: Skripsi
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Analisis Pengaruh Informasi dan Karakteristik Video Ulasan Influencer di Media Sosial terhadap Intensi dan Keputusan untuk Melakukan Pembelian Secara Online
Author: Felia Risky Faizal; | Call Number: SK-1856 (Softcopy SK-1338) | Type: Skripsi
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Analisis Pengaruh Perceived Value Brand Attachment, dan Kepuasan Terhadap Perilaku Pengguna Aplikasi F&B Berdasarkan Expectation-Confirmation Model
Author: Alifiyah Nur Rochmah Ariandiri/Nadhira Rachma Salsabila Anandra/Shabrina Salsabila Kurniawan; | Call Number: SK-2329 (Softcopy SK- 1811) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Pengaruh Persuasiveness dan Perceived Brand Image dalam Pembentukan Image Produk Gadget Melalui Online Review Video di YouTube
Author: Aminur Muda; | Call Number: SK-1623(Sofcopy SK-1105) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Analisis Pengaruh Gaya Komunikasi Terhadap Channel Loyalty pada Video Ulasan Produk di Youtube
Author: Arif Budi Mulyono; | Call Number: SK-1604 (Softcopy SK-1086) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Pengaruh psychological contract terhadap purchase intention melalui penilaian iklan pada akun media sosial suatu brand
Author: Raden Rara Intania Nurhanifah; | Call Number: SK-1625 (Softcopy SK-1107) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Analisis pengaruh karakteristik live shopping tiktok terhadap intensi pembelian dan word of mouth: perspektif pleasure-aurousal-dominance
Author: Carissa Alanda Basyah, Josia Priscilla Pittauli, Siti Nurlaila; | Call Number: SK-2087 (Softcopy SK-1569) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Analisis pengaruh message framing tipe produk dan personalisasi pesan dalam push notification terhadap intensi pembelian produk pada aplikasi marketplace elektronik
Author: Priscilla Tiffany; | Call Number: SK-1743 (Soft copy SK-1225) | Edition: Achmad Nizar | Type: Skripsi
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Pengaruh IT affordance terhadap faktor product uncertainty dalam intensi pembelian produk menggunakan live streaming pada e-commerce
Author: Aldo Bagus Eryanto; | Call Number: SK-1796 (Softcopy SK-1278) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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Analisis Pengaruh Motivasi Intrinsik dan Ekstrinsik pada Intensi Pembelian Online Game Item Berbasis First-Person Shooter
Author: Tasya Putri Shabira; | Call Number: SK-2247 (Softcopy SK-1729) | Edition: Achmad Nizar Hidayanto | Type: Skripsi
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