the purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks,and word-of-mouth (WOM) on web site traffic in the contect of web host industry. then, the critical driver of web site traffic was identified. addiotanally, web site stickiness was examined the influence in the relationship between promotion strategies and web site traffic. this study also intended to investigate the impac of web site traffic on firm performance. data from the online survey of web hosts in asia region showed that SEO, and affiliate networks are positively related to web site traffic. the regression result evidenced that web site stickiness has positive moderating effect on web site traffic, whilst web site traffic was also found to have positive relationship with firm performance. the implications of this study highlighted the most active promotion strategies for web host industry. in addition, this provide insight into the selection of the best promotional activities that could adopted by all sorts of e-commerce practitioners. to obtain an ongoing flow of customers, e-commerce practitioners have to ensure that their web site are easy-to-use.