Library Automation and Digital Archive
LONTAR
Fakultas Ilmu Komputer
Universitas Indonesia

Pencarian Sederhana

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Call Number SEM-364
Collection Type Indeks Artikel prosiding/Sem
Title Measuring user engagement attributes in social networking application. ( hal. 297-301 )
Author Firdaus Banhawi and Nazlena Mohamad Ali;
Publisher 2011 International conference on semantic technology and information retrieval 28-29 June 2011 Putrajaya Malaysia
Subject User engagement; social networking application.
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-364 TERSEDIA
Tidak ada review pada koleksi ini: 47697
This paper descibes our work in perfoming an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e facebook). We adapted the mesuring user engagement scales from the previous work that have been done in an online shopping enviroment. By using factor analysis,we found that there are four attributes of engagement while interacting with social network application namely; focus attention,novelty endurabilty,perceived usability and aesthetics. A number of 103 facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application. Keywords: User engagement; social networking application.