Nama : Dahru Dzahaban Program : Information systems Title : The effect of Customer Experience towards Social Commerce Customer Intention of Sharing and Shopping on Kaskus The rapid gowth of inernet users becomes on opprotunity for e-commerce company to develop its business . However, there are challenges which e-commerce company have to face. Indonesia, dspite having a significant growth of its internet users only 30% of its internet users who have already used online shopping. The participant of Indonesia society can be enforced by providing social interaction in medium that e-commerce has. This triggers the emergence of e-commerce business model in the form of social commerce, which emphasizes on its social interaction. The social interaction drivers customers experience. so they are willing to participate in online purchashing activities. This study use three forms of experience that can be perceived by its customers, namely uses three forms of experience that can be perceived by its customers, namely social support, social presence and flow. In this research, there are 302 respondents who are users of Kaskus. Data were analyzed using structural equation modeling (SEM) using SmartPLS 2.0 as the tools. The results of this study concluded that the ability of social ecommerce in delivering social interacion on the site effect the development of a good customer experience. Customer experience has a significant positive effecet on the willingness to accepts and share commercial information Keywords: Social Commerce, Customer experience, PLS-SEM, Social Interaction, Customer Intention