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Fakultas Ilmu Komputer
Universitas Indonesia

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Call Number SEM-354
Collection Type Indeks Artikel prosiding/Sem
Title Malay Women as discerning viewers: Negotiating images of transnational modernity in Asian soap operas
Author Md Azalanshah Md syed, Prof Dr.Azizah Hamzah;
Publisher 2011 international conference on social science and humanity february 26-28, 2011 singapore volume 1 proceedings (ICSSH)
Subject Malay Women; Modernity; islam; Soap Operas; caltural Flows
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-354 TERSEDIA
Tidak ada review pada koleksi ini: 44527
Asian soap with their spectacular representation of consumen culture, have emerged as the most popular television genre among malay women audiences. this has caused a certain degree of anxiety amongst the local authorities who fear that consumerism has a corruptive effect on the cultural integrity of malay womanhood. we conducted interviews with rural malay women, to investigate how women engaged with the images of consumerist modernity depicted in these soaps. in this paper, we want to argue that malay women do not passively submit to the lures of consumerism, as the authorities allege. instead, malay women are discerning viewers who engage critically with the elements of consumer culture in asian soaps through a worldview formed by malay cultural values. we elaborate three tactics of such a process of negotiation with relation to the consumerist images of presentationof self: perceiving image as a distant spectacle, observing islamic injunctions regarding female and exercising personal judgment.
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