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Fakultas Ilmu Komputer
Universitas Indonesia

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Call Number SEM-354
Collection Type Indeks Artikel prosiding/Sem
Title Customer Responsiveness and Export Performance of Selected Electronic Equipment Export Companies in Malaysia
Author Alireza Chavosh, Anahita Bagherzad Halimi, Somayeh Soheilirad, Arian Ghajarzadeh, Amin Nourizadeh.;
Publisher 2011 international conference on social science and humanity february 26-28, 2011 singapore volume 1 proceedings (ICSSH)
Subject Keywords-Customer responsiveness, export performance, E dan E industry
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-354 TERSEDIA
Tidak ada review pada koleksi ini: 44545
Abstract- The electrical and electronics industry is the leading industrial sector in Malaysia and is taken in to account as a major contributor to the country’s manufacturing export. Export activities in each country are performed by companies working in different industries in that country and therefore possessing a high level of customer responsiveness is one of the most important factors in export success of firms and consequently the export success of that country. This study is conducted with the purpose of studying the relationship between customer responsiveness and export berformance of selected electronic equipment exporting companies in Malaysia. Through this study the impact of firm’s customer responsiveness on export performance is investigated. The data collected from 51 electronic equipment export companies in Malaysia area analyzed by simple regression method through SPSS tool. The result of this study illustrated that customer responsiveness contributes positively to export performance of selected electronic export companies in Malaysia. This survey was tailored based on the Malaysia ‘s business environment and culture. Therefore, it can be seen as a platform to Malaysian companies to have a rare glimpse into their business environment and the way they respond to their customers’ needs in order to survive in the industry. Keywords: customer responsiveness, export performance, E dan E industry