Abstract- The mobile service market is entering the stage of saturation while experiencing some challenges such as debts from spectrum auctions, a saturated subseriber base and commitments to build new network infrastructure. A provider cannot succeed in this competitipe market unless it is creating value and involving in relations with other service providers. Knowledge on the interrelation between and within the value network is needed to enhance our understanding of who has more power and role within the network using gravity theory. This paper introduces the concept of value network in a mobile phone service and addresses competitive interrelations of value network model based on a study of mobile phone service providers. We will look at the current structure of the mobile content sector and identify the need to expand value network of content services into combat the competitive challenges descibet above. Analysis revealed and identified through this paper in aimed to enhance understanding of participants in mobile content service network. Keywords-value network; value chain; mobile content service; gravity