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Universitas Indonesia

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Call Number SEM-354
Collection Type Indeks Artikel prosiding/Sem
Title Mobile Commerce Usage in Malaysia Assesing Key Determinants
Author Uchenna Cyril Eze, Yew-Siang Poong, Mohd Aliff Ten Bin Mohd Yusof Ten;
Publisher 2011 international conference on social science and humanity february 26-28, 2011 singapore volume 1 proceedings (ICSSH)
Subject Keywords-mobile commerce; technology acceptance; Malaysia; behavioural intention;
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-354 TERSEDIA
Tidak ada review pada koleksi ini: 44579
Abstract-Despite the fact that there have been many researches done on mobile commerce abroad, there is much to explore and investigate in the case of Malaysia. The aim of this paper is to present findings on key determinats of mobile commerce usage in Malaysia. This study adopted quantitative approach and conducted survey among consumers Malaysia. This research shows that perceived ease of use, personal innovativeness, perceived trust, perceived cost, social influences and perceived usefulness are key determinants influencing consumers to adopt mobile-commerce. Keywords-mobile commerce; technology acceptance; Malaysia; behavioural intention;