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Universitas Indonesia

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Call Number SEM-354
Collection Type Indeks Artikel prosiding/Sem
Title Factors Affecting Internet Banking Adoption among Young Adults:, EVidenceb from Malaysia
Author Uchenna Cyril Eze; Jeniffer Keru Manyeki; Ling Heng Yaw; Lee Chai Har;
Publisher 2011 international conference on social science and humanity february 26-28, 2011 singapore volume 1 proceedings (ICSSH)
Subject
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-354 TERSEDIA
Tidak ada review pada koleksi ini: 44604
Abstarct-This paper investigated the factors that influence the use to Internet banking services among young Malaysian adults. It is becoming critical for bank managers to understand their customers in order to deliever services effectively. This group of users happens to be the most targeted, and understanding them is essential. The conceptual framework is based on extended Technology Acceptance Model with six indenpendet variables. We selected a sample of 310 participants using convenience-sampling methood. Data analysis was then based on 229 valid resesponses. Resuls indicate that perceived ease of use, perceived ease of use, perceived usefulness, relative advantage, self-efficacy, perceived credibility and trialability tend to influence consumers to adopt Internet banking. The findings would be useful for literature development in the subject area, particulary in Malaysia. The findings would also be useful to theorectial development in Internet banking. Keywords-Internet banking; technology acceptance model; Malaysia; Internet adoption; young adults