Abstract-During the last decades supply chain issues have attracted researchers and industrialists’ attention especially in manufacturing-based industries. Enhancing supply chain performance can significantly affect firm’s competitive position within competitive markets and provide the enterprise with competitive advantage over its rivals. Based on the existing literature in the context of supply chain performance. The conceptual model presented in this study consists of supply chain design, information sharing, flexibility, delivery and supply chain performance and the electronics industry in Malaysia is selected as the population of study in order to test the model by using the data collected from the industry. The model is investigated through path analysis and then by using factor analysis, Friedman test and paired sign test the variables are identified and the priority of each variable is investigated. The model presented by this study can be employed as a platform by Malaysian electronics manufacturing companies in order to improve their supply chain performance and obtain competitive advantage whitin local and foreign markets. Keywords: supply chain performance, supply chain design, information sharing, flexibility, delivery, Electronics industry, Malaysia