Name : Ainun Nur Rohmah, Salmadea Fahira Risyani Study Program : Information System Title : Analysis of Push, Pull, and Mooring Factors Influencing Users' Switching Intention from Offline Language Learning to Online Language Learning Platforms: A Case Study of Duolingo Counsellor : Prof. Dr. Achmad Nizar Hidayanto S.Kom., M.Kom, Nilamsari Putri Utami, M.Sc. In the rapidly evolving digital era, methods of learning foreign languages are experiencing significant changes with the increasing popularity of online-based applications. The use of applications for learning foreign languages is growing in Indonesia, with Duolingo being one of the popular platforms. This research aims to determine the factors influencing the intention to switch from offline to online foreign language learning with a case study of the Duolingo application using the push-pull-mooring (PPM) theory. This research used a mixed-method with qualitative and quantitative analysis which resulted in 10 respondents for qualitative and 463 valid data for quantitative. The results of quantitative data analysis show that 11 hypotheses are accepted and 7 hypotheses are rejected. Variable learning inconvenience has an effect on perceived value, meanwhile variable perceived price does not affect perceived value. Variable perceived value influences the alternative attractiveness of the Duolingo app. Regarding push factors, variables perceived ease of use, perceived enjoyment, content richness, and learning autonomy affect alternative attractiveness. The variable alternative attractiveness impacts switching intention. For mooring factors, variables facilitating condition, affective commitment, and subjective norm have an influence as mooring factors on switching intention. Variable subjective norm can moderate pull factors, leading users to have the intention to switch to the Duolingo app. Conversely, the other mooring variables cannot moderate the relationship between push/pull factors and switching intention. This research is expected to serve as a reference for Duolingo to develop application features that increase the switching intention of Indonesian people to use Duolingo application. Moreover, this research is also expected as a reference for development of future studies related to the factors influencing users to switch to foreign language learning applications. Keywords: Duolingo Application, Foreign Language Learning, Switching Intention, Push Pull Mooring