Library Automation and Digital Archive
LONTAR
Fakultas Ilmu Komputer
Universitas Indonesia

Pencarian Sederhana

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Call Number SEM- 372
Collection Type Indeks Artikel prosiding/Sem
Title Influencing Factors of consumer purchase intention based on social commerce paradigm (hal. 73-79)
Author M. Octaviano Pratama, Ruci Meiyanti, Handrie Noprisson, Arief Ramadhan, Achmad Nizar Hidayanto,;
Publisher Icacsis 2017 international conference on advanced computer science and information systems october 28-29 th, 2017 Jakarta, Indonesia
Subject social commerce, purchase intention, trust, social presence
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM- 372 TERSEDIA
Tidak ada review pada koleksi ini: 47054
Social commerce grows as the growth of sophisticated e-commerce and social media. Based on empirical research about consumer purchase intention, various influencing factors of purchase intention was identified. In this study, we conducted a research about influencing factors of consumer purchase intention : (1) familiarity, (2) information seeking, (3) trust, (4) social presence, (5) perceived social value and (6) perceived utilitarian value. We also observed the role of trust as mediator between social presence and purchase intention. 189 questionnaires were constructed to social commerce users who experienced in among instagram, Kaskus, Eventbrite, groupon and so on. Structural equation modelling (SEM) is used in our research model and tested by partial least squared (PLS). The result are : (1) social presence and trust onfluence consumer purchase intention, (2) trust can be an intermediary between social presence and purchase intention.