Perpustakaan Fakultas Ilmu Komputer

Call Number	SEM-317
Collection Type	Indeks Artikel prosiding/Sem
Title	Cross-selling's sampling with clustering approach for large instrusion detection data. hal, 53
Author	Eko K. Bdiardjo, Bayu Adhi Tama;
Publisher	Proceedings of international conference on rural information and communication technology 2009, ITB 17-18 Juni 2009
Subject	index terms--cross-selling, customer relationship management (CRM), association rules
Location

Lokasi : Perpustakaan Fakultas Ilmu Komputer

Nomor Panggil	ID Koleksi	Status
SEM-317		TERSEDIA

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Cross-selling's product determination achieves through out an analysis of purchasing data by using business intelligence tools such as data mining. data mining is part of analytical CRM used to discover data pattern, while market basket analysis method with association rules techniques are a data mining task used to discover the candidate of cross-selling's product combinations, based on frequent products in purchasing data.