Library Automation and Digital Archive
LONTAR
Fakultas Ilmu Komputer
Universitas Indonesia

Pencarian Sederhana

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Call Number SEM-349
Collection Type Indeks Artikel prosiding/Sem
Title Applying subjective leisure scale to pleasure-orinted text messaging, 39-44
Author Pruthikrai Mahatanankoon;
Publisher Proceedings of the nineth international conference on e-business 2010 the 9th international conference on e-business 2010 (inceb2010) november 17-19,2010 kasetsart university bangkok,thailand
Subject
Location
Lokasi : Perpustakaan Fakultas Ilmu Komputer
Nomor Panggil ID Koleksi Status
SEM-349 TERSEDIA
Tidak ada review pada koleksi ini: 45190
Recent development of innovative, playful and aesthetically designed mobile devices provide interactive enjoyment and pleasure to consumers. these playful text messaging behaviors have attributes similar to leisure activities. in this study, the subjective leisure scale (SLS)-a survey instrument used to measure activities related to physical recreation and playful behaviors-is used to capture several aspects of pleasure-oriented text messaging activities : intrinsicmotivation, perceived freedom, involvement, arousal, mastery and spotaneity captured the nature of text messaging behaviors. evidence suggests that future practitioners and researchers will apply this set of variables to mobile entertainment and other customer-based information communication technologies (ICTs).